Arçelik was ranked third in the Top 50 of the Real Leaders Eco Innovation Awards for its washing machine with FiberCatcher technology. The Real Leaders Eco Innovation Awards reward products, projects and initiatives that actively contribute to a healthier planet. FiberCatcher is a microfibre filtering and collection technology: the system retains and collects over 90% of the fabric microfibers that would otherwise go into the environment. “We are honored that our innovation has been recognized by Real Leaders and we are delighted to be together with our colleagues, award winners – said Hakan Bulgurlu, CEO of Arçelik -. The climate crisis is the most pressing problem of today and we need of creative solutions and collaborative actions to ensure a sustainable future. Our FiberCatcher technology is a worldwide innovation to prevent synthetic fiber waste from ending up in waterways and demonstrates our commitment to develop effective and concrete solutions to face some of the major environmental challenges, as well as to encourage others to have a more sustainable lifestyle”.
