In an increasingly competitive market, it is important to ensure the trustworthiness and reliability of marketing claims. In fact, customers demand transparency from brands. UL Solutions‘ Marketing Claim Verification program has been created to do just that. It offers companies the opportunity to obtain the UL Verified Mark, to demonstrate to consumers that products have been independently assessed to perform as claimed in marketing messages.
Today UL Solutions offers a new program in line with the technological evolution of gas appliances. It is the Hydrogen Ready/Compatible Marketing Claim Verification. The use of hydrogen in cooking appliances is an innovation that breaks new ground in this product category. It enables companies to provide solutions for a more sustainable future with the goal of global decarbonization. Users are increasingly attentive to environmental protection, and ensuring the accuracy of marketing claims is a way for the companies to differentiate themselves from competitors. Third-party verification lends reliability to the marketing claim.
UL Solutions’ offering
Specifically, the UL Marketing Claim Verification program for hydrogen helps establish the accuracy of claims about a gas appliance’s performance when using a natural gas fuel containing a percentage of hydrogen admixture. The program, available for European countries (including the UK), has two versions: H2 Ready and H2 Compatible.
The “H2 Ready” program
In detail, the blend percentage/composition volume fraction of H2 and natural gas (methane) has to be specified by the manufacturer for verification. It is verified that the appliance/component with an additional conversion kit, performs as specified by the manufacturer with up to XX% H2 fuel source.
The “H2 Compatible” program
For this program, the blend percentage/composition volume fraction of H2 and methane gas also must be specified by manufacturer for verification. However, this program verifies that the appliance/component performs as specified by the manufacturer with up to XX% H2 fuel source, without the need for a conversion kit.
The competitive advantages
The UL Verified mark offers the advantage of demonstrating that the claim has been Verified by UL Solutions, an independent third-party. In addition, using the unique claim ID number on the Verification Mark, users can find more information about the specific claim at https://verify.ul.com.
All of this increases the credibility of the claim, provides an opportunity for differentiation, and demonstrates the company’s commitment to delivering on its promises at the marketing level.
