Sabaf Group announced its partnership with UGT, a company known for the Unionaire and Premium brands. The positive moment continues for Sabaf Group. After having presented positive half-yearly data, it begins a new phase of expansion with the signing of an important long-term agreement with the Egyptian company.
UGT is one of the leading Middle Eastern manufacturers of household appliances with headquarters in Egypt and production sites throughout the North Africa and Middle East area. In recent years it has recorded significant growth with the Unionaire and Premium brands, with strong penetration capabilities in the world of large-scale retail trade, both select (BTECH) and mass market (Carrefour).
An agreement that looks to the future
This strategic partnership allows the Italian multinational to strengthen its international positioning in a phase of economic uncertainty. The agreement, signed by the two CEOs, marks a key milestone in the collaboration between the two companies. It underlines a shared commitment to providing high-quality products to the market of today, but more importantly to the market and consumers of the future, considering the target of expanding this business alliance well beyond the current MEA (Middle East, Africa) region.
The agreement formalizes the supply of components from Sabaf Group to UGT. It ensures that UGT’s appliances continue to feature high-quality, reliable, and innovative elements with a clear roadmap of continuous development for the benefit of UGT’s most loyal consumers. This partnership opens the door to further developments in all areas of UGT appliances such as refrigeration, heating, induction cooking and small appliances, ensuring UGT gets the best world-class technologies (mechanical/electronic/induction) and an ecological footprint.
“The signing of this agreement – confirms Pietro Iotti, CEO of Sabaf Group – represents a step forward in our journey together and we are excited about the opportunities it offers for future growth and innovation”.
“We are excited – Mohamed Osman, Chairman of UGT, comments – to strengthen our partnership with Sabaf Group, a recognized leader in the sector. This collaboration aligns perfectly with our vision of improving the quality and performance of our products”.
A history of continuous growth
Starting from the early 2000s, Sabaf, traditionally specialized in designing and producing components for the household gas cooking appliances sector, began to expand its product range continuously. Currently, the Sabaf Group operates with production plants in Italy, Poland, Brazil, Turkey, and China. It designs and manufactures gas taps and thermostats, burners for both domestic and professional use, hinges (for ovens, dishwashers, washing machines, microwaves), timers and electronic controls for ovens, hoods, refrigerators. The Group includes seven brands: ARC (gas technologies); Sabaf (gas and induction technologies); C.M.I., Faringosi and MEC (hinges); Okida and PGA (electronic components).
